In the fall of 2019 I started working as an OM ambassador. The work involves using their gear and promoting it, creating content for their social channels, educating about photography, hosting webinars and workshops as well as partaking in larger projects within the company. After a few years it was time for my first two bigger projects with the brand: Being a part of the rebrand (from Olympus to OM System) as well as the global launch of a brand new lens, and the first product under the new name:
M.Zuiko 20mm F1.4
2021 Lens Release
This case was about creating content for the first product released under Olympus' new name OM SYSTEM. I was the first photographer with access to the lens prior to its release. Over a few weeks I used the lens to put it to the test and capture images to be used in the marketing of this new product on a global scale.
Over the years I have continued to work with OM System as an ambassador, teacher and mentor. My next bigger project was in the fall of 2022, where I worked with them on the launch of a brand new camera body, the OM-5:
"OM System working with this new mentor, Rania Rönntoft, really gives me confidence to buy more OM System cameras and lenses. I feel like the new company really understands their current and future users, and the advantages and future potential of the camera system. Good job!"
—Alex James, YouTube